This kills the CICOjeet. >But wait, isn’t weight loss just about eating less and moving more? I mean, isn’t a calorie a calorie? That’s what the food industry wants you to think. The notion that a calorie from one source is just as fattening any other is a trope broadcast by the food industry as a way to absolve itself of culpability. Coca-Cola itself even put an ad out there emphasizing this “one simple common-sense fact.” As the current and past chairs of Harvard’s nutrition department put it, this “central argument” from industry is that the “overconsumption of calories from carrots would be no different from overconsumption of calories from soda….” If a calorie is just a calorie, why does it matter what we put in our mouths? Let’s explore that example of carrots versus Coca-Cola. It’s true that in a tightly controlled laboratory setting, 240 calories of carrots (10 carrots) would have the same effect on calorie balance as the 240 calories in a bottle of Coke, but this comparison falls flat on its face out in the real world. You could chug those liquid candy calories in less than a minute, but eating 240 calories of carrots would take you more than two-and-a-half hours of sustained constant chewing. [Laughing] Not only would your jaw get sore, but 240 calories of carrots is like five cups—you might not even be able to fit them all in.

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